Veronica has arm around her daughter, Sofija.

Our National Foundation for Ectodermal Dysplasias (NFED) staff has grown by one! I am pleased to announce that Veronica Minard, MPNL is our new Director of Marketing and Communications.

Veronica not only has the skill set for the position; she cares about people and wants to make a difference. I am confident that you will enjoy getting to know and work with her as she is incredibly personable. We look forward to seeing what fresh ideas she has to help us raise awareness and advance our mission.

Her Story

The Michigan native has her masters in philanthropy and nonprofit leadership and 11 years of marketing and communications experience. But, she began her career as a researcher!

A biology and theater arts major in undergrad, Veronica worked as a researcher at the Louisiana State University Health Sciences Center during college. She decided that she liked engaging with people too much to just work in a lab.

Her love of animals landed her a position with the Bissell Pet Foundation, where she helped the founder by building their brand from inception. In addition, she managed their cause marketing efforts, grants, donors relations and communications. Veronica would go on to work at other organizations where she gained experience in market research, search engine optimization, content creation and more.

Finding the Foundation

According to Veronica, she had never heard of ectodermal dysplasias before the recruiter called her.

“I looked at the NFED website and read the stories,” Veronica said. “I decided years ago that I wanted to work in nonprofit to make change, to make the world better. The NFED position gave me more of an opportunity to have a direct impact, especially on kiddos.

“I hope I will bring new ideas and new views to help develop strategies to grow the number of individuals who are aware of ectodermal dysplasias. I am really excited to meet the families, get to know them, and share their stories.”

Our NFED staff is a small team who works hard to serve our families. It’s always important that we find the right person to bring on board. Veronica has jumped right in and fit in well.

“When I met the NFED team, it felt like a family,” Veronica said. “Seeing their passion was the most important. Knowing some people have worked here for decades says a lot. Joining a small family who care a lot seemed like a good idea.”

Off the Clock

Veronica enjoyed seeing artistic works at ArtPrize, an international art competition in Grand Rapids.

Veronica is mom to 12-year-old daughter, Sofija, whom she describes as her “everything”; and her rescued furry creatures, Izzy the dog and Sullivan, her cat. She loves hiking, loudly singing karaoke in her car and jamming to 90s hip hop. As a volunteer, she donates her time and talents to SECOM Resource Center where she serves as the Board Secretary.

Please help me welcome Veronica to our NFED family by dropping a note in the comments below!


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